Pandora is a well known internet radio station with ads and limited amount of skips and thumbs down. Bummer? Yes. Can it be changed? Oh yeah! Pandora One is available for anyone who wants to pay just a little bit more. It’s only $4.99 monthly and that means no worry about ads popping up and ruining your mood while you’re trying to drown out your homework with music. But are ads really a problem? Most say yes, but I say no. (Please stick with me on this one, I promise it’s worth it). This whole idea came to me listening to Pandora while prepping for finals and writing all the papers.It has always been something that I have been wanting to write about. Here’s my chance (among many chances that I’ve had to write this) but Pandora is a great tool for businesses to use and implement their business strategies and sales promotions in the ads that are played.
So since the free Pandora has ads, it is the best way for businesses to get word out there and their “30 second of fame.” For someone like me, I like to hear some of the ads that pop up. I know one of them I have heard pretty often that I find is a good way to advertise their company. It is for a nail polish called Julep that sends out packages each month filled with something different from their store and based on the personality quiz you take when you first visit their site. One day I was listening while writing a paper and I listened to an ad that was pretty much speaking to my soul. The ad was asking if I change my nail color to my mood (check), if I like to change my nail color often (check), and if I like free stuff (uh, duh!). So it intrigued me to go to their website. What their promo was having a free gift bag once you sign up for their gift bags that will come monthly. As a college student, I can’t afford the gift bags but I would love to in the future. But the way they advertised through Pandora caught my attention.Other advertisements make the best of the background of the Pandora station because even after the ad airs in between songs, the ad will stay so that whoever is interested in the product/service, is able to still get to their website. Another thing that I like about Pandora are the sales promotions that the ads have. I know some ads that I have heard have promos such as, “Mention Pandora at our website and you can get a certain percentage off.” I respect companies that do that because it also helps them see how much of their audience listens to Pandora to get their promo deal and creates audience segmentation. Pandora has a wide range of music for all ages and all music styles so that helps companies get a wide range of clients because of that.